Launching exclusive styles to influencers and the general public, this activation screams Parisian style and adidas flair. Influencers were invited to explore the space, with mirror rooms and canvas workshops; grab a giveaway, with bespoke engraved shoe accessories, take part in their own mini photoshoot and do us the honour of attending a sit down, bespoke 4-course meal. A wheat-pasted wall was updated throughout the day with influencer images and showcased at dinner as a unique wow factor photo moment.