HOW TO SOLVE A PROBLEM LIKE THE TECH PACK?
WITH ITS LONG HISTORY AND REPUTATION, THE TECH PACK CAMPAIGN NEEDED A CHANGE OF PACE.
INTRODUCING…
LEAKS!
GOOD, ENTERTAINING AND MISCHIEVIOUS CONTENT USING TALENT.
BUT.
CREATING PRE HYPE BY “LEAKING” SNEAK PEAKS OR PRE CONTENT
TONALI AND GINOLA
The content itself was entertaining and insightful enough but we had the set restaurant and several local football accounts announce that the pair were spotted there. It created a viral chat about what they were doing there, ready for the content.
Set and content produced by me.
meekz and niko
We sent Meekz and his Nan and friends to the local bingo centre in Blackpool. As part of the “leak” we had Niko respond and ask why he couldn’t play bingo with a bunch of nanas. This sparked a viral campaign on channels to make it happen.
Producing a full shoot and video with Niko and Meekz in rivalry and ft. the real bingo caller from the original location in Blackpool .
Set and content produced by me.
