All things managed on this project, we were tasked with coming up with the insights and strategy behind this launch, which ultimately led to the production and execution of this campaign in Copenhagen.

Partnering with Yaku Stapleton, a graduate and incredible fashion designer from BFC, the otherworldly campaign really hit the mark with striking imagery and a cctv like surveillance perspective.

With the assets, came a toolkit which empowered and instructed other retail partners to execute their own, in line with the visuals and strategy.